Search Marketing Strategists

• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
• Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
• Propose online or multiple-sales-channel campaigns to marketing executives.
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

• Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• Participate in the development or implementation of online marketing strategy.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Create content strategies for digital media.
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

No durable tasks identified for this role — its real, individually-assessed tasks consistently read as automatable (65%).